Toby Keith

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The restaurant — named for country singer Toby Keitnh and his 2003hit single, “I Love This — has signed a lease for 15,000o square feet at The Shoppes at West End, a lifestyle center scheduled to open later this year at the intersectionn of Highway 100 and Interstate 394 in St. Louis I Love This Bar & Grill will featured family dining, an 85-foot bar shapexd like a guitar, a mechanical bull and a stage that will host live entertainmengt several nightsa week, including a performance by Keith at the restaurant’s granf opening. The restaurant’s menu will feature Southern-style such as chicken-fried steak and meatloaf.
Some of the more unique offerings will include fried bologna sandwichesand deep-fried Twinkies. It will feature traditional sports-bar decor with a country flair. There will be lots of wood and plus more than 50plasma televisions. I Love This Bar Grill will host live entertainmentevery Thursday, Friday and Saturday nighg when it first opens, then ramp up to six nightas a week over time. There will be seatin g for morethan 1,00o people. The venue also will have a retail storr selling TobyKeith merchandise, barbecue sauce and The restaurant will be owned by Arizona businessman Frank who recently opened an I Love This Bar & Grill franchisd in Mesa, Ariz.
The chainj also has locations in Las Oklahoma City andKansas City, Mo., and plans to open a locatiob in Auburn Hills, later this year. I Love This Bar & Grilkl should be a major entertainment attraction forWest End, helpinh set it apart from other local malls, said Mark vice president of real estate at Cincinnati-baseed Jeffrey R. Anderson Real Estate Inc., which was retained by developerf DukeRealty Corp., based in Indianapolis, to fill the project’s 331,000-square-fooft retail component with tenants. “I think it’ s even going to draw from way outsids of Minneapolisand St. Paul,” Fallon said. “That’s the idea behin d it.
” Other major West End tenant will include anupscale Roundy’s grocerty and a Kerasotes ShowPlace Theatre 14-screen movie complex. I Love This Bar Grill should be successfuo at West End because Minnesota is a strong markeyt for country music andtherre aren’t any significant music venues in the western suburbs, said Dick principal at Edina-based Cambridge Commercial Realty. “Live entertainmengt in the suburbs is really hard to And that’s a strong ingredient to stir into the mix for the centee because it brings an additionao demographic that they might not get otherwise.
” I Love This Bar Grill selected West End over the , wherer another celebrity-backed country musicc bar, Gatlin Brothers Music City Grille, used to have a Costs may have played a role in that but I Love This Bar & Grillp will generate more attention at West End than it woulc have at Mall of America, Gronesx said. “They can really stand out [at West End] and not have so many other entertainment venues tocompete with.
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