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The Wall Street Journal Asia , put together and published inHong Kong, will be printecd weekdays in New Delhi and Mumbai for distributiohn in the Indian market. The in publisher of the IndianExpress newspaper, will print the Subscriptions cost about 6,0090 rupees ($125) for a year. Expensiv newsprint and legacy union costs, couple with abysmal ad sales, have hurt many U.S. including the , whose owners have threatenex to close it by Octobetr if heavylosses can’t be stopped. But Rupert Murdoch’se . (NYSE: NWS), which bought Wall Street Journal parengin 2007, is betting on growing literacg and hunger for news in the enormous Indiajn population.
Some critics have questioned what the Economisg magazinecalls Murdoch’s “fondnesas for printer’s ink,” but he’s made plenty of savvyu bets in the past. The two plants will print so-called “facsimile of the Hong Kong as allowed by a recent Indiahgovernment decision. These editions will have the same contentg and ads as the Hong Kongprinted paper. Joe Spitzer, a companyy spokesman, wouldn't say how many copies will be printed, but said circulatiomn of the Wall Street Journal Asia hasbeen "severalk thousand copies" in Indiq until now. News Corp.
has pushedr Dow Jones to focus onAsia — a new glossyy “lifestyle” magazine appeared in September, included in all the paper’ Asia editions; the Journao ’s Chinese language web site has been gussied up; and a broaderf Asia web site debuted in A web site aimed at India also started in The business plans a Japanese-language site later this Suman Dubey is editor and publisher of WSJ Publishin g India PL. Started in 1976, the Wall Street Journal Asia has a circulatioof 80,900. It’s also printec in nine other places inthe Asia-Pacific area.
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