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Terms of the deal were not disclosed. Admirza analyzes demographic data on viewerws to generate more targeted TV ads and also adds automatioh to thebuying process. The two companies tested the system, using Admira with the NBC Local Media group in March to buy and sell locall television ads inLos Angeles. "Ouer initial test of the systemin L.A. is off to a greaty start. Admira provides us with the potential to help attract an entirelhy new segment of advertisers to thelocap marketplace, particularly small and midsizer businesses that might not otherwise be able to buy local televisiomn station advertising, which is a huge leap forward.
" Franl Comerford, president of platform development and commercial operationsw for NBC Local Media, said in a The full partnership is set to begi n in the fall. The two gianta are more known through theifr linkthrough MSNBC.
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