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Mountain View-based Google (NASDAQ: GOOG) has talkee with publishers aboutan e-book deal which woulxd “enable publishers to sell digital version of their newest books direct to consumersa through Google,” according to the If true, the move would boldly put Google in competitionj with the 800-pound gorilla of online book sales, AMZN), which recently released a new versiobn of its popular Kindle e-book reader made by E Ink in Mass.
E Ink agreed Mondayy to terms to be acquirecdby Taiwan's Prime View International for $215 Though Google makes most of its money from advertising, it is intereste d in many projects it considers to be in the publicf interest, such as broadening public accese to maps, paintings or out-of-print books. It has workeed out deals to scan in many bookds in university libraries and other archivesx and make them easily accessible tothe public, and most of those booksx can now be read on Sony’s e-reader or on mobilr phones.
(NYSE: SNE) makes an e-readerf that must be plugged into a compute to add books toits library, whereae the Kindle has a wireless connectionn through which users can buy magazines, newspapers and even blogs instantly. Such buying is Amazon’s special genius in retailing, makiny it as easy as possible for customers to spendetheir money. The New York Timews reported that Google plans to sell bookds for higher pricesthan Amazon, thus pleasing publishers.
Amazo has cut prices for new bookw to attract people to the inchoate markegt and to draw them to its Kindle It has enough clour to cut favorable deals with publishers andbloggers — it splits revenue 70-30 with keeping 70 percent for Google’s move is more utilitarian than proprietary, as describedf in the report. It plans to make e-booksx readable on as many different typeds of devicesas possible, rathe than tying readers into a single devicde like the Kindle.
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