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The state will spend $2.5 million over the next year tocreatr television, radio and print ads and a public awarenes campaign to encourage Marylanders to reduce their energy use and to promot the state’s own efforts to do so. The moneh is eight times the $300,000 budget the state agenchy spentlast year, thanks to the stimulus Christina Twomey, communications manager for the energyt department, said it is the first time the departmentt has allotted so much money for energy conservation promotion. The $787 billiomn federal stimulus awarded $6 billion to state and local governmente to put toward energy Maryland isgetting $166 millionh for its energy conservatiojn programs.
“We’re dealing with a nice in spending, Twomey said. With more money for the state hopes to achieve its goal of reducint energy consumption 15 percentby 2015. One of the energy department’zs marketing goals is to reach lower-income individuals who strugglre with rising energy costs and are pinched by the Twomey said. Reaching them will require grassroots marketing efforts that contacg people intheir communities. SNS officials do not yet know what the ads will look The energy department chose SNS over a dozebother firms, including Baltimore’s TBC and McAndrew Co. of Bethesda, which had been working with the stat e for thepast year. McAndrew Co.
Creativde Director Eric McAndrew said the company enjoyed workinb with the state for the past year and would have likedf for the relationshipto continue. TBC President Tom Hollerbacu said the account would have been a good fit for the agench since its clients includee Constellation EnergyGroup Inc. “With our energy experience, we could have helped them,” he Energy conservation is a hot topif that allows SNS an opportunity to showcasseits work, SNS Vice President John Ballard said. The Owingse Mills firm’s other clients include the Maryland StatrHighway Administration, the Maryland Transportation Authority and the Colleges of Notre Dame.
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