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Let's be honest: Things are bad, and it is miserablew out there in the world of We are in a global recession that will last forsome 1. The economy eventuallyg will improve andget better. 2. Most companies rely on salespeopler to help with thebottom line. Continuing saleds of a product or service for an organizationh along with great salespeople will be needed even more durintg thesetough times. I thin k it is important to look at a strategy as old as businesz itself that will help a its profitability, the salespeople employed and the customerds that a company does business with. The firsty thing, which is of the utmost are your customers.
Whether you are the CEO reading this, the salespersonj or a person in customefrservice - this is the time to protecy your customer base and make sure that they are period! The one way to do this is to get in toucg with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to build relationshipss withyour customers, then build them the way they are supposeds to be built - by peoplre dealing directly with people! You need to ask your customers a simpls and direct question: "Hoqw are we doing for you? Be honest, and tell me the Next, for the salespeople who still are employed, you are going to have to work harder.
Yes, I said it - This means not only visiting your existinvg customers and checking their true levekl of customer satisfaction but also goinfg out and gettingnew Sure, the economy is slow, and we are not buyinfg as much of anything as we did a few yeards ago, but the fact remains that there is stilol business being done out there.
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