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The sponsorship involvement by the MillerBrewin Co./Coors Brewing Co. joint venture also includews a donationof $75,000 for scholarships to the National Puerto Rican Day Parade and Diversityg Foundation Scholarship Funds. The funds enabl e students to complete their high schooloeducation and/or continue their studiexs at an institution of higher learning. More than 500 studentx from 25 states have benefited from the progra m since its inceptionin 1997. MillerCoors, which claim s Coors Light is the best-selling beer in Puerto Rico and New York said the annual Puerto Rican Day parade in Manhattabn attracts threemillion spectators.
In Chicago, a week-long festival includex a parade thatattracts 700,000, makinyg it the largest Hispanic event in the Financial terms of the Coors Light sponsorshiop were not disclosed.
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