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Terms of the deal were not Admira analyzes demographic data on viewersz to generate more targeted TV ads and also adds automation to thebuyinbg process. The two companies tested the system, usinf Admira with the NBC Local Media group in Marchg to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a greatf start. Admira provides us with the potential to help attracyt an entirely new segment of advertiseres to thelocal marketplace, particularly small and midsizse businesses that might not otherwise be able to buy local television station which is a huge leap Frank Comerford, president of platform development and commerciakl operations for NBC Locapl Media, said in a statement.
The full partnershio is set to begin inthe fall. The two giantsw are more known through their linkthrough
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